Last updated: April 30, 2025

This privacy notice for MISMO LTD (“Company,” “we,” “us,” or “our”) describes how and why we collect, store, use, and share (“process”) your personal information when you use our services (“Services”), such as when you:

• Visit our website at https://mismo.ae or any website of ours that links to this privacy notice

• Download and use our mobile application Mismo Shop, or any other application of ours that links to this privacy policy

• Engage with us in other related ways, including sales, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, contact us at support@mismo.ae.

1. What information do we collect?

We collect personal information that you voluntarily provide to us when you:

• Register on the Services

• Express interest in obtaining information about us or our products and Services

• Participate in activities on the Services (such as posting messages or entering competitions)

• Contact us directly

The personal information we collect may include:

• Name

• Email address

• Phone number

• Billing and shipping addresses

• Profile and account login credentials

• Purchase history

• Device information (e.g., IP address, browser type)

Social Media Logins: If you register with us using Facebook or another third-party login, we will receive certain information such as your name, profile photo, email address, and friends list, depending on your privacy settings. For more on Facebook permissions, refer to Facebook’s Permissions Reference: https://developers.facebook.com/docs/facebook-login/permissions

2. How do we process your information?

We process your personal information to:

• Provide, operate, and maintain our Services

• Process orders and manage transactions

• Improve user experience and Services

• Communicate with you about updates, offers, and support

• Comply with legal obligations and protect against fraud

3. When and with whom do we share your personal information?

We only share your personal information:

• With service providers who help us deliver our Services (e.g., payment gateways, delivery partners)

• In connection with legal proceedings or law enforcement requests

• During a business transfer, such as a merger or acquisition

• With your consent or as otherwise permitted by law

We do not sell your personal data.

4. How do we handle your social logins?

If you choose to register or log in using a social media account, we may access certain information from that account. The data we receive depends on your settings with the provider. We only use it to facilitate your login and provide Services.

5. Do we use cookies or tracking technologies?

Yes, we use cookies and similar technologies to improve your browsing experience, analyze usage, and personalize content. You can manage your cookie preferences in your browser settings.

6. How do we keep your information safe?

We use appropriate technical and organizational safeguards to protect your personal data from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure, so we cannot guarantee absolute security.

7. How long do we keep your information?

We keep your personal data only as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required or permitted by law.

8. Do we collect information from minors?

In short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at support@mismo.ae.

9. What are your privacy rights?

In short: You may review, change, or terminate your account at any time.

If you are located in the EEA or UK and believe we are unlawfully processing your personal information, you have the right to complain to your local data protection supervisory authority. Contact details are available here: https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm

If you are located in Switzerland, visit: https://www.edoeb.admin.ch/edoeb/en/home.html

Withdrawing your consent:

If we are relying on your consent to process your personal information, you have the right to withdraw it at any time by contacting us using the details in the “How can you contact us about this notice?” section. Please note that this does not affect processing based on lawful grounds other than consent.

Opting out of marketing communications:

You can unsubscribe at any time by clicking the unsubscribe link in our emails, replying “STOP” or “UNSUBSCRIBE” to SMS messages, or by contacting us. We may still send important non-marketing communications related to your account and services.

Account Information

To review, update, or delete your account:

• Log in to your account and update your settings, or

• Contact us using the details provided

Upon request to terminate your account, we will deactivate or delete your account and data from our active systems. However, we may retain some information as required by law or for legitimate business purposes such as fraud prevention or legal compliance.

Cookies and similar technologies

Most web browsers accept cookies by default. You can typically set your browser to remove or reject cookies, but this may affect certain features. To opt out of interest-based advertising, visit: http://www.aboutads.info/choices/

For questions about your privacy rights, email us at support@mismo.ae

10. Controls for Do-Not-Track features

Most browsers and some mobile devices offer a Do-Not-Track (“DNT”) setting. As there is no uniform standard for DNT signals, we currently do not respond to DNT signals or any other mechanism that automatically communicates your preference not to be tracked online. If such a standard is adopted, we will update this privacy notice accordingly.

11. Do California residents have specific privacy rights?

In short: Yes, if you are a California resident, you are granted specific rights.

Under California Civil Code Section 1798.83 (the “Shine the Light” law), California residents may request and receive, once per year and free of charge, a list of the third parties with whom we shared personal information for direct marketing purposes in the past year, along with the categories of such personal information. To request this, email us at support@mismo.ae.

If you are under 18 and have an account with us, you may request the removal of content or information that you publicly posted on the Services. To request removal, email us with your account’s email address and state that you are a California resident. We will ensure the content is no longer publicly visible but may not completely remove it from our systems (e.g., backups).

12. Do we make updates to this notice?

In short: Yes, we update this notice to remain compliant with relevant laws.

We may update this privacy notice from time to time. Changes will be marked by an updated “Last updated” date. For significant changes, we may notify you directly. Please review this policy regularly to stay informed.

13. How can you contact us about this notice?

If you have questions or comments, you may contact us at:

Email: support@mismo.ae

Mailing Address:

Mismo LTD

Naif Deira - Al Rigga

Dubai, Dubai 000000

United Arab Emirates

14. How can you review, update, or delete the data we collect from you?

Depending on your country’s laws, you may request access to, update, or delete your personal information. To submit such a request, please contact us or fill out our data request form [here].